WebJan 19, 2016 · Today at an event in Paris, the Company’s Chief Marketing Officer, Marcos de Quinto, revealed a new ‘One Brand’ global marketing strategy that, for the first time ever, unites Coca-Cola, Diet Coca-Cola, Coca-Cola Zero, and Coca-Cola Life under the iconic Coca-Colabrand positioning in one global creative campaign, “Taste the Feeling.” WebInternational marketing may be defined as an activity related to the sale of goods and services of one country in the other, subject to the rules and regulations framed by the countries concerned. In simple words, it refers to marketing activities and operations among the countries of the world following different political and economic systems.

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